If You Don’t Register
If You Don’t Register
What if you don’t register your trademark?
The implications of not registering a trademark can be very costly and time-consuming. If you don’t register and later find out that someone else has the same or similar name:
- You can be liable and be sued for infringement.
- You’ll need to redo signs, stationary, advertising, websites.
- You’ll confuse and lose customers if you have to change your name.
- You can lose the right to expand outside your original business area.
- If you infringe someone else’s trademark, you can be ordered to stop using the name, give up
profits earned, pay money damages and attorney’s fees.