If You Don’t Register

What if you don’t register your trademark?

The implications of not registering a trademark can be very costly and time-consuming. If you don’t register and later find out that someone else has the same or similar name:

 

• You can be liable and be sued for infringement.
• You’ll need to redo signs, stationary, advertising, websites.
• You’ll confuse and lose customers if you have to change your name.
• You can lose the right to expand outside your original business area.
• If you infringe someone else’s trademark, you can be ordered to stop using the name, give up
  profits earned, pay money damages and attorney’s fees.

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