If You Don’t Register

If You Don’t Register

What if you don’t register your trademark?

The implications of not registering a trademark can be very costly and time-consuming. If you don’t register and later find out that someone else has the same or similar name:

 

  • You can be liable and be sued for infringement.
  • You’ll need to redo signs, stationary, advertising, websites.
  • You’ll confuse and lose customers if you have to change your name.
  • You can lose the right to expand outside your original business area.
  • If you infringe someone else’s trademark, you can be ordered to stop using the name, give up
    profits earned, pay money damages and attorney’s fees.
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